If we can not define what business we were in, then we were in big trouble. And it is not very easy either as Hollywood & American Railways found out too late in their life - they are totally swamped by TV & Trucking companies respectively & till date are paying for it as a distant and poor country cousin. This was illustrated in a path breaking article in 1960 by Theodore Levitt titled "Marketing Myopia" which still remains a classic teaching tool for Marketing even today.
Dr. Y. L. R. Moorthi of IIM Bangalore takes it still further as discerning & knowledgeable customers demand more & more for less & less. He advises that we should be able to predict our likely competitor proactively to survive in future marketplace - earlier, the better. Apparently, Myopia (short sightedness) has grown worse to Astigmatism (hazy vision) or deteriorated further to Strabismus (squint) in the current Knowledge Economy.
Before reading the interesting/ informative/ educative & yet humorous article given below, do answer the following questions he commonly throws at his students to stretch their minds:
1. Who sells the largest number of cameras in India?
2. Who is the biggest in music business in India?
3. "What is tomorrow's personal digital device"? Will it be a souped up mobile or a palmtop with a telephone.
4. "What Apple did to Sony, Sony did to Kodak, explain?"
5. In 2008, who was the toughest competitor to British Airways in India? Singapore airlines? Better still, Indian airlines? Anyone else??
6. Which business was badly impacted by IPL matches?
7. How many businesses have vanished from India in the last 20 years?
Finished? Now read the article & do be ready for surprises.
A great learning opportunity - I really wish I was in his class.
Will definitely catch up with him next time I am at IIMB & pay my regards.
Articles to Read :
01. INDIANS=>Don't Buy P-E-T-R-O-L
02. Beware of MOUSE (MOUSE ARM !!!)
03. Surface Computer : Microsoft
04. The Road is Never Long Between Friends !!!
05. Principle of Life !!! By Stephen Covey
06. FLY PEN TOP COMPUTER by LEAP FROG
07. The KPO Industry : New Horizen (Part-I)
08. The KPO Industry : KPO & BPO (Part-II)
09. The KPO Industry : Why GLOBAL concentrated to INDIA? (Part-III)
10. What next ? After the Death of One Love Bird.....
11. Amazing Photos From the Russian Website....
12. The Heaven on the Land....
13. Gorgeous photos of the Nature !!!
14. Awesome Pictures !!!
15. Magical Moving Images
16. 3 Words !!!
17. INDIA : The DARK Side !!!
18. Lightning burst captured in photo !!!
19. ...they take 9 months to download
20. Safe in Daddy's Arms !!!
21. Burning Rainbow !!!
22. Volcano oozes lava into the ocean !!!
23. The TULIP's World !!!
24. The Women World !!!
25. Play like a TOY !!!
26. Singapore Threatened by Poision Spider
27. Innocent Kids : Feel Your Childhood !!!
28. I meet SWAMI at our Factory !!!
29. Two Moons on 27th August !!!
30. Awesome Paper Art
31. Mother Power !!
32. Late Hour Working
33. If you plant honesty, it will determine what you will reap later!!
34. Plushy Airports of UK
35. Friendship : From My Mental Vision
36. Selective Listeneing
37. Online Big Bazar of Promotional Products
38. A Live Interview between YOU & INDIAN GOVERNMENT
39. My dear Sweethearts, What is Love?
40. Sir Sachin Tendulkar : Any thing missed here?
41. A Market of Holesale Shirts
42. A Love Story : Not to Forget
43. HP : The New Era of Inkjet Cartridges and Printers
44. Nature : A Natural Friend
45. Choose Your Frame at ZenniOptical.com
46. Mother Of Nation : Mother Teresa
47. Save your car with carinsurancerates.com
48. Arab Belly Dance : The Modern Era of New Dance
49. Keep Close Your Emotions in MailBoxes
50. The World's Most Expensive Vodka : Diva Vodka
51. Europe's Online Ticket Exchange Hub
52. Improve Your Life with Yoga and Meditation
53. Belief in yourself and your abilities
54. Countdown begins : Grab your Tickets Now
55. Health Mistakes We Did Regularly
56. The World of (E)mpire - A Online Shopping Mall
57. Abortion : The Dark Moment of Womanhood
58. Heena : The Mehendi World
59. Create Meaningful Pictures with Water Drops Art
60. Communication Skill : An Accomplishment of Life
61. Budget 2008-2009 : Highlights
62. Music Is Life : Create an email account for preserving songs
63. Smile : The key that fits the lock of everybody's heart
64. Innocence : An innocence review ... my way!
65. A review : 7 Secrets of Success
66. Crown : The mirror of your personality
67. Always allows the Boss to Speak First!
68. Body Art : An art to invoke emotions!
69. How you think about your Dining Room?
70. India : The creation of beautiful classical paintings
71. Mother : The Ocean of Love
72. School In A Cave : I just missed it
73. Birthday and Cake : A Delicious Treat and Emotions of Everyone
74. Photography : An art from the core of the heart
75. Classic Definitions & Cool Meanings
76. A Small Touching Story : Mainly for Professionals
77. Is it your dream bike? - You just dream about Dream Girl
78. 21 tips on take and give philosophy : worth for our lives
79. The Problem, could be very much within us
80. Memorable Gudhi Padwa : Received a greeting through the mail
81. Gather all resources before working on any project
82. India : Truth alone Triumphs - 1
83. India : Truth alone Triumphs - 2
84. India : Truth alone Triumphs - 3 (India Trade)
85. India : Truth alone Triumphs - 4 (Self Reliance)
86. Tata Nano wants the supplier for its 1 Lac Rs. Car. Anybody interested?
87. Honey, where would I have been without you?
88. India : Truth alone Triumphs - 5 (Pharmaceuticals)
89. India : Truth Alone Triumph - 6 (Foreign Multi-National Companies)
90. India Truth Alone Triumph - 7 (BPO)
91. Learn the rules so you know how to break them properly
92. When you leave office today, Put the Glass Down
93. Poison that kill your dreams
94. Life is all about choices : You have Two Choices!
95. A Presence of mind!
96. Your Health is My Concern (Juice) - 1
97. Funny things just enjoy!
98. Let us choose the way to live : Warren Buffet
100. There are 4 things that you cannot recover
101. The Most Important Book – The Book of your life
102. Things that can be done with your cellphone
103. Cholesterol - A silent killer : The truth about your heart - 1
104. Cholesterol - A silent killer : The truth about your heart : Cholesterol and Heart Disease - 2
105. Cholesterol - A silent killer : The truth about your heart : Symptoms, Healthy Levels and Triglycerides of high blood cholesterol - 3
106. Cholesterol - A silent killer : The truth about your heart : Types of dietary fats in the food - 4
107. Cholesterol : A Silent Killer : A good cooking oil, Right Foods and Regular excersie - 5
108. Cholesterol : A Silent Killer : Stop overweight and smoking habits - 6
109. Request to all Sons and daughters on the eve of Father's Day
110. Top 22 things an Indian does after returning to India from "US"
111. Check your computers for DNS vulnerability
112. It is Google's Second Life
113. Voguish contact lens to monitor diseases
114. Water on the Moon
115. Guys, Just try Smiling
116. A Bridge of Love : Just get an essence of the story
117. A Difficult Judgement
118. Warning : I am almost at the end of my rope... and yours
119. Telephone Etiquettes : Make smile on your face
120. Prayer to Parmeshwara (God) : Please bless my computer
121. Mom and Dad, Please don't kill me! I am your unborn kid
122. Keep the Spark Alive : By Chetan Bhagat - 1
123. Only One Eye : It's mother's love to all you guys!
124. Attrition Rate : A serious term in IT sector
125. Why Attrition is higher? Steps to reduce Attrition
126. Google Chrome : A Google challenge to kicked out Microsoft
127. Love Your Parents!
128. Computer Games are not Harmful!
129. HIV Infection : You may be a victim, be careful!
130. Interesting Human Body Facts
131. The national bird of India : Peacock
132. The Art of Penny Parker
133. Green Leaves : The colours of life
134. Arabian Horse : An obedient son of human being
135. Dasara - It is the last day of Navratri
136. Whom to blame in relationship
137. The Speech of Former President of India DR. A. P. J. Abdul Kalam in Hyderabad - 1
138. The Speech of Former President of India DR. A. P. J. Abdul Kalam in Hyderabad - 2
139. The Speech of Former President of India DR. A. P. J. Abdul Kalam in Hyderabad - 3
140. The Speech of Former President of India DR. A. P. J. Abdul Kalam in Hyderabad - 4
141. Indian Sand Sculptures
142. 24 Hrs. Taxi Services in Delhi : An Important Information
143. A Feel Good Factor : Why one can not Feel Good! - 1
144. Just Cheer Up! : Feel Good - 2
145. When you feel good : Results are always happy - 3
146. Is it the Power of Love
147. Indian Chef creates "World's Hottest Curry"
148. Job Hopping : Is it really worth for everyone? - 1
149. Job Hopping : Is it meet a purpose to move ahead in one's career? - 2
150. Job Hopping : Aftermaths of frequent job change - 3
151. Job Hopping : Is it really soooo bad? - 4
152. Thinking of Youngsters on Job Hopping - 5
153. Reasons of Job Hopping - 6
154. Buddies at high risk of Job Hopping - 7
155. Job Hopping : Shortcut of the Success - 8
156. What experts says about Job Hopping? - 9
157. A Girl Hercules : Varya Akulova - 1
158. Strongest Girl : Varya Akulova - 2
159. History of Yarya : A Strong Woman - 4
160. Coaches plays a vital role to grow Yarya - 5
161. Varya : A Prodigy in the classroom - 6
162. Varya Akulova : Movie Clips working at circus - 7
163. Everything at your fingertip
164. Beware about the mails
165. The act of influencing by exciting hope or desire - 1
166. How to put effective communication? - 2
167. Digital Pages are available in E-Book
168. I Miss You! It is just Shocking To Me!
169. Tinglish : The new language on Internet - 1
170. TINGLISH Code Words - 2
171. E-Mail Addiction: You may lost your Cognitive Ability
172. Communication is the key of success!
173. Do you have braveness to hear sound of opposition?
174. Kids and Internet : Have you think over it? - 1
175. Kids and Internet : Have you think over it? - 2
176. Australia – The wonder FatLand
177. Interior Decoration : The Business of New Era
178. Interior Decoration : Everyone loved it very much!
179. 42 Cr Missed Calls from Indian Territory
180. Colors of Interior Decoration
181. Interior Decoration : Pacakages
182. How to make an Insurance Claim?
183. Banking Career : A Creditable choice - 1
184. Banking Career : Chances to cash in on - 2
185. Banking Career : Retail Banking, Corporate Banking, Corporate Finance, Merchant Banking, Treasury, Rural or Agri-Banking & International Banking - 3
186. Work Profiles for Banks - 4
187. How to enter in the Bank Field - 5
188. IPL T20 CRICKET SCHEDULE
189. Chinese mobiles to be useless by month end
190. Chewing Gum - Help to relieve anxiety
191. Gems your life by Pandit Ravinder Angrish
192. Office Dating : Finding romance at the office can be both good and bad
193. Affair : Need to maintain relationship
194. It's a Manic Monday
195. How to Improve Your Memory and Exercise Your Brain - 1
196. Memory : Improve your brain - 2
197. The 3 pm Energy Slump
198. Multi Tasking : The New Mantra for Success
199. What Dogs Really Want? - 1
200. What Dogs Really Want - 2
201. 2010: The year of “U (Unique) Identity Card - 1
202. 2010: The year of “U (Unique) Identity Card - 2
203. Green ThumbPrint
204. GoGreen Energy : A Power List to Help You Use Less Energy
205. Go Green Water : To Help Save ‘endangered’ Water
206. Go Green to ReCycle
207. Ten Principles for Peace of Mind
208. Be Polite : A Story Begins
209. Attitude Is What?
210. Married Couples Set a Goal
211. Office Dating : The Disadvantages In Your Face - 2
212. Office Dating : Is It Appreciated? - 3
213. What Are The Upsides of Office Dating : A Broken Heart?
214. Microsoft to strip Internet Explorer browser from European Windows, offer free antivirus
215. Doomsday For iPHONE
216. Lego to do non-brick things
217. Ganapati Bappa Moraya : Ganesh Utsav - 1
218. Lambodar Pitambar : Ganesh Utsav - 2
219. Wonders of Ashtavinayaka : Ganesh Utsav - 3
220. Builder, 1BHK and You!
221. Dance Mania : Tango and Belly Dancing - 1
222. Just Dance : Krumping and B-Boying - 2
223. Dance : Waltz and Bharatnatyam - 3
224. Determination : The best examples of a never-say-die attitude
225. Management Skills : Who Needs a Guru?
226. Mac users be warned of porn Macwareatsacrs
227. Flickr and Getty Images to buy your photos
228. NOKIA Goes Radio GA GA
229. Friendlee neighbour on the social network
230. Apple Does Not Dig Kamasutra
231. An Expectant Attitude
232. Cheap Waterproof Phone
233. The SPEAKING TREE : Why both Mind and Body Need Looking After
234. Leadership Lessons From Usain Bolt
235. Home Sweet Home: Made of Empty Bottles
236. IPL T20 2010 Cricket Schedule, Squads & Histrions
237. NPTEL : The Easiet Way Of Learning
238. You Could Save A Life
239. Pune To Hollywood : A Journey of Hottie Girl
240. Digital Visioin : Join at Digital Age - 1
241. 3G Spectrum : A New Digital Vision - 2
242. 3G Spectrum and Golden Jubilee of Maharashtra - 3
243. Content Creation And 3G Spectrum - 4
244. Creativity : To Live A Creative Life
245. Apologizing : What Do You Mean?
246. Infosys Scholarship For Poor Students...
