Monday, August 24, 2009

Lambodar Pitambar : Ganesh Utsav - 2

Two weeks before Ganeshchaturthi, idol sellers make their presence felt at every nook and corner in the city. Colourful Ganapati idols of all sizes in clay and plaster of Paris dot the cityscape as buyers rush to book their pieces at stalls. A festival where installation and worship of Ganesh moortis has a major religious significance leads to booming business for the idol makers.

Pena small village in the Konkan region is a vital supply point for clay idols and neighbouring cities like Ahmednagar and Mumbai supply Plaster of Paris (PoP) moortis.The size, finish and the material of the idol determines its price. This year there is no change in the prices. Mmoortis in sizes beginning from six inches to four-and-a half-feet. The demand for clay moortis is more. But the plaster of Paris ones are more appealing in design and light in weight. Idols are made in huge factories or on a cottage basis. The turnovers of these businesses run into a few lakhs if the enterprise is small and is often recorded to have crossed even Rs. 15 crore for big manufactures who supply idols throughout Maharashtra.This year, the average price of a six inch moorti of either clay or PoP is roughly Rs 100.The price goes up with the size and better finish.The price also varies with the locality. A four feet idol can go upto Rs. 2,500 and huge six feet and above idols can cost close to Rs. 10,000 each.

The costing depends on the margins levied by the final vendor who also bears the transport and stall erection costs. PoP idols are made with the help of pre designed moulds.The rate of production of PoP idols is ten times faster then clay moortis.If the manufacturer sells a moorti to the vendor at a cost of Rs. 50, the vendors adds transport and stall charges to it and sells it at a good margin. Clay idols take very long as they are hand made and are heavier. PoP idols are easier. Moorti makers starts painting the moortis in May. The soil for clay moortis is brought from Bhavnagar in Gujarat. Even if clay moortis are ecofriendly and dissolve in water easily,their finish is not so fine as compared to PoP. They are solid inside and are heavy. Huge idols have to be moulded in PoP.

Every customer has specific demands on the finish. Yeah! I have bought a Dagdusheth style moorti. As a tradition, all the moortis in Maharashtra have their trunks (sond) turned leftwards. Whereas in the south, Ganesh idols have a rightward trunk.

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